The Plan

Hi and thanks for taking the time to read our grand but very simple plan.

I truly believe that the vast majority of us want to help others, but often we stop ourselves from donating regularly to charity and giving to the man on the street because we don’t believe our donations, however large or small, are going to have an impact.

This is where our grand yet simple plan comes in.

By charging members £14.99 per month, we’re creating a sustainable revenue stream that will be used to buy equipment and pay for services that will have a real impact on the lives of those who need help.

Our plan is split into 8 Stages. As we progress through each stage, we generate more money, as we generate more money we can help more people. Simple.

Plan img

We believe we can achieve our goal through 3 core principles, one of which is “Creating a Sustainable Revenue Stream”. The best way create a sustainable revenue stream is by using a subscription based business model, something which is widely adopted by modern tech companies. There are lots of KPIs (Key Performance Indicators) in a subscription business, but the main one I want to talk about is MRR, or Monthly Recurring Revenue.

MRR is the bedrock of every subscription model business and if you’re new to the concept, I’d definitely recommend reading this blog by Baremetrics (the guys who host our dashboard).